Bollywood Tadka on Indian Fashion
Indian fashion industry is widely influenced by the Indian movie industry. The directors like Karan Johar and Aditya Chopra have been endorsing best of brands through their movies. The masses don’t literally run after the fashion industry giants but they do watch the Indian movies and get influenced by what their favorite stars are endorsing.
Bollywood as a Trend Setter
Movie stars have major influencing power and, they have all the opportunities and amenities to bring global fashion for the masses. From years, they have contributed to how the Indian fashion industry has evolved. Remember those backless blouses of Madhuri and those massively pleated salwar of jab we met.
You could also relate to the silk sarees and lace blouses that actors like Madhuri Dixit, Sri Devi, and Aishwarya Rai have been wearing in Yash Raj movies since years. These have become staple outfits n any wedding trousseau of a bride.
Still, major people may not be knowing fashion divas like Priyanka Chopra and Lara Dutta, until they set their steps in Bollywood.
Bollywood as an Influencer
Bollywood has a major influence over the latest trends. Every movie you could see new styles and the same is asked for and are available in famous markets and stores.
Obviously, we have new influencers and fashion divas due to thepopularizationof theinternet these days. However, movies were thefirst platform where masses use to get their fashion inspiration. There are various websites which sell clothes based on looks endorsed by Bollywood divas.
It’s not wrong to say that the fashion endorsed in the movies are influenced by the character that actors are portraying in the films. Hence public can relate to those characters and want to become like that.
Fashion Designers Entering Bollywood
Many famous fashion designers like Manish Malhotra and SabyaSachi have been designing the clothes for the actresses inBollywood. The clothes designed for Rangeela fetched Manish his first ever film fare award. Then the trend was continued by various other fashion designers like Dolly Alhuwalia for Haider and Anju Modi for BajiraoMastani.
Since almost a decade, the big film banners are using movies as a platform to endorse a certain style. Then they mass produce those style products and sell them to the buyers. This comes from the fact that films have a major reach. They can spread the message to a thousand of people in asingle stint. Also, there are best people working on the movie. You get best actors endorsing the product and best of the editors editing it to make it look in thepresentation. Also, they are backed by singers and music directors who could help the style become popular very easily.
Websites and Bollywood Look Books
You can these days buy famous clothes and styles online. There are various websites who present the complete lookbooks based on your favorite artist. The best part about it is, they are available in all sizes. And also, they come with a booklet explaining how to style them.